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Carlsberg, the great escape!

The new Carlsberg TV ad,’Crate Escape’, is a humorous take on the film ‘The Great Escape’, it is set in a remote health spa where some guys who would far rather be somewhere else, have been forced to join their partners on a luxury spa break.

Our hero finds an ingenious way to not only hold his commitment to his girlfriend but add a much needed element to the spa experience: a fresh Carlsberg.

‘Crate Escape’ is developed by creative agency Fold7, and directed by Peter Lydon. Personally I think this is again a proof of the advertisements in the world of beer brands. A comparison between men and woman and focussing on the interest of men. Really simple, most of the people probably think but in my opinion it is genious! Love this one!!! Enjoy!

TS.

More info: https://apps.facebook.com/carlsbergcompetition/?

These Aspirin ads were printed on the back of buses in Toronto, Canada. The ads used brake lights to exaggerate the pain caused by headaches. When the buses braked, the lights lit up to highlight the throbbing pain. As Toronto is one of the worst cities for traffic, the message especially hit home for commuters stuck behind these buses.

TS.

We love when girls wearing sexy lingerie! But we love it more when they are…..or not? Victoria’s Secret targeted really nice on men with this campaign. A billboard which says: reveal Lily’s secret and when you are searching for the QR code, the landing page will be a beautiful model wearing sexy lingerie. Brilliant!!! So does sex still sells…..?

“Reveal Lily’s secret
Victoria’s Secret
Sexier than skin”

The idea of this concept came from the famous Miami Ad School.

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